Digital Marketing: Google Ads + SEO

Boost your online visibility with this hands on, foundational digital marketing workshop. Designed for business owners, this session builds your understanding of two core channels that drive website traffic: Search Engine Optimisation (SEO) and Google Ads. 

Goals: 

• Understand how Google discovers, ranks, and displays websites.
• Learn SEO fundamentals to improve your organic visibility.
• Set up and manage Google Ads campaigns that attract quality traffic.
• Spot quick wins and common issues across both channels.

SEO Fundamentals:

• How Google ranks websites and what drives visibility.
• Key onpage optimisation tactics: keywords, titles, meta descriptions, content structure.
• Tools to audit your site’s SEO health.
• Quick wins to lift your search rankings.

Google Ads Essentials:

• How Google Ads works and key campaign types.
•  Effective keyword selection and targeting.
• Structuring campaigns that convert — without wasting budget.
• Tracking success and understanding conversions.

Outcome: Deepen your understanding of how Google works and gain practical tools to optimise your website and manage effective ads — giving you the confidence to take control of your digital presence or direct with clarity.

What to Bring:
To get the most out of the workshop, participants are encouraged to bring a laptop and charger for the day. While this is not mandatory, having your own device will help you fully engage in the activities and make the most of the workshop experience.

Ticket $400+gst

This training is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here: roz@tauranga.org.nz