News

6 ways to share your expertise with the local business community

23 February 2025

Tauranga Business Chamber champions, connects, and provides capability for businesses in the Western Bay of Plenty region. One way we do this is by helping members to share their expertise with our audience.

There are many advantages of learning from others in the business community: learning different ways of approaching challenges; looking at issues from a different angle; gaining support and encouragement; and accessing specialised knowledge.

And it’s not just those within your own field or industry who benefit; often some of the most insightful knowledge can come from other sectors.

No matter where you are in your business journey — new, growing, or established — the insights and knowledge you have are valuable to others. Sharing your knowledge, and making it easily accessible, is also another way to give back to the business community and inspire others to do the same.

Tauranga Business Chamber offers several ways to share your expertise and let other Chamber members know what you and your business offer.

1. Member Directory profile

Your Member Directory listing on the Chamber website is a useful tool to showcase your business to our networks. It’s quite often the first place members look when they’re searching for information on other members or a specific service or product. Create your own profile using our Chamber Info Hub, complete your business details, including your website, images, product or service highlights, categories, and keywords.

2. Host a Chamber event

In addition to attending our networking events, as a member you also can host a Chamber event. This could be in the form of a Business at Breakfast, Business After Five, or a training session. Chamber events are a great way to mix and mingle with the local business community, and by hosting an event you’re helping others to build their network, as well as showcasing your own business.

We also share our event recaps on our website and across our social media channels, which provides further exposure for your brand.

Reach out to our Events Team to learn more about hosting an event.

3. Share your own business event

You can advertise your own business event – physical or virtually – to the Chamber’s wider business audience by creating a listing from within your Member Directory profile. These are shared on the Chamber Member Events page on the website and listed in our fortnightly Events & Training newsletter sent to more than 6000 people. Reach out to our Events Team to learn more about promoting your event.

4. Contribute to our knowledge base

We share our members’ expertise to inform our wider business audience of key tips, tricks, and insights of being in business. There is a wealth of business experience and expertise that exists within Tauranga Business Chamber members. Providing content for our website is a way to share this knowledge as we receive over 100,000 website views each year – we help you get eyes on your business.

Share your area of expertise to help build awareness and trust of your business and upcoming leaders in your team. It’s also a way to help other businesses navigate the highs and lows of being in business; one of the best ways to learn from others who have been there before. You can see examples on our NEWS webpage – reach out to our Events Team to learn more about sharing your expertise.

5. Introduce your business in a member profile

Our Member Profiles introduce your business to members. These profiles comprise a short background of your business, its products or services, areas of expertise, and what you hope to gain as a member of the Chamber. Reach out to our member coordinator to help you update your profile.

6. Member Promotions | Advertise

Member Promotions are paid advertising through the Chamber’s channels. This benefit is exclusively for members only. It is an effective marketing tool, allowing you to engage directly with the region’s most active list of +6,000-strong individuals.

We have options that help your message transcend industry silos. For example, we have a couple of member promotions spots in our fortnightly and monthly newsletters, which equates to less than 1-cent per contact.

Member Promotions are strictly limited to Chamber members. There is a charge for this service, with discounts available depending on your membership plan. Reach out to our member coordinator to help you explore member promotions.