If a crisis hit your business tomorrow, would you and your team be ready?
Over 50 percent of businesses say no. We are living in a time of ‘permacrisis’, a state of permanent crisis. Yet, chances are you haven’t tested your crisis or business continuity plan for some time, if ever.
In today’s fast-paced and interconnected world, businesses face an ever-increasing array of challenges. From pandemics to cyber-attacks, sudden market shifts, and public relations crises sparked by a single social media post, the landscape of modern business is rife with uncertainty. The ability to effectively navigate and respond to a crisis is not just desirable—it’s essential.
Introducing “NXUS – The War Room Experience”
A groundbreaking immersive training experience based in Tauranga’s CBD. Brought to you by the award-winning consultancy at Campbell Squared, NXUS offers a unique experience that puts participants at the heart of a crisis for up to four hours, allowing them to hone their skills under pressure in a safe and controlled environment.
You choose from four crisis scenarios: a natural disaster where your team members are trapped; a cybersecurity incident – a ransomware attack or privacy breach; an active shooter or lockdown event; and a brand or reputation crisis. NXUS combines traditional desktop training, online simulations and gaming, with media and presentation training, team building, and the thrill of an escape room.
The Importance of Crisis Management:
So, why is this important? the most critical decision facing a leader during a crisis or emergency is what they must, not should, do next. Crises are by definition rare, and so experience is hard to develop, which is where NXUS fits.
Generally, crisis management is based on the three Cs: communication, coordination, and control. These are largely static functions, which are easily learned. However, there is a fourth C, cognition, which is the ability to act on “gut instinct” or to recognise an emerging risk. Some individuals have this naturally, others do not. But most can learn to enhance their abilities through regular training.
Think of pilots, who undergo intense training to develop muscle memory and thought patterns, which guide their reaction in an emergency. On the flipside, people can learn to make simple mistakes, and if not corrected, they will repeat them several times. As Confucius said: I hear and I forget, I see and I remember, I do and I understand.
At NXUS, the experience is far from theoretical. The scenarios are customised to align with your specific learning objectives. This bespoke approach ensures that each session is relevant, challenging, and insightful for participants, building team dynamics, their experience, and exposing strengths and weaknesses. Maybe the CEO isn’t the best person to make a decision?
Real-Time Dynamics and Practical Learning:
A distinctive feature of NXUS is the incorporation of real-time, dynamic elements such as breaking news, a virtual platform with social media updates, emails and responses, and phone calls. But the experience doesn’t end at crisis navigation. Participants will also face the media and deliver a presentation to concerned staff members. An expert panel of professionals provide critical feedback and post-experience analysis, offering valuable insights.
By investing in your people, businesses can significantly improve their readiness and resilience, reducing the likelihood of reputational damage and financial loss. But this isn’t just about protecting your business – it’s also about safeguarding the wider community. In a crisis, you have a responsibility to act appropriately and ethically, giving your team the skills and knowledge needed, will help them make better decisions.
Ultimately, that will save lives. Are you ready?
This article was written by Chamber member Campbell Squared. If you want to know more about Crisis Management, visit www.nxus.co.nz. To book now, contact experience@nxus.co.nz
