In the heart of Pāpāmoa, August 2021, the dynamic duo of Richard and Lisa Nauer kickstarted their entrepreneurial pursuits and established what is now known as Bay Building Solutions.
After attending a Digital Facilitation Scheme digital skills training session at Tauranga Business Chamber, Lisa recognised room for improvement to their family business. With an open mind and burning desire for success, the couple embarked on a new venture, which included a name change, digital strategy review, and business overhaul.
Tauranga Business Chamber’s Contracts Manager – Roz Irwin – shares three lessons from Richard and Lisa’s business journey:
- Clever rebranding can be a business’ lifeline.
For the Nauer’s, renaming the company, was a strategic move. During the training session, Checkable revealed the company’s trading name was similar to another local building business, impacting their Google search ranking, and posing a substantial risk.
If, for example, the other business experienced a case of insolvency or tarnished reputation, Bay Building Solutions may have been perceived as the same business. - A dynamic digital marketing strategy can elevate brand presence.
The refreshed brand and new name prompted a review of the company’s marketing plan. With digital advertising growing in popularity, a website makeover and digital advertising strategy were essential to brand development and staying current.
When Richard and Lisa invested in Google advertising, Bay Building Solutions experienced a significant increase in enquiries, job conversions and contract opportunities. - Navigating family and business can be a competitive advantage.
Combining family with business is never an easy feat, but Richard and Lisa found themselves determined to cultivate a strong family dynamic while growing their business profits.
Together, they undertook comprehensive business training through local service providers recommended by the Regional Business Partnership Growth Advisor at the Tauranga Business Chamber to support their growth challenges across finance, strategy, leadership, marketing, and sales. Their newfound knowledge has helped them grow their operations into a well-respected and highly competitive local building solutions company.
The Nauer’s journey has been transformational, blending adaptability, clever marketing, strategic management, and extensive and targeted training. The company’s revenue for the 2023 financial year has already increased by 100% and they are in the process of becoming NZ Certified Builders (NZCB) members.
The narrative of Bay Building Solutions goes beyond mere storytelling – it serves as a blueprint for business owners wanting to pursue success.
If you would like help with your local business, Tauranga Business Chamber encourages you to register on the Regional Business Partnership Network portal or visit our Business Growth Hub page to find out more and contact our advisors.
